Carla Bridgewater has always been attracted to producing television and corporate programming of social importance. Whether the goal is to change government policy, or to simply bring awareness to a particular issue, she has approached her work with people and their stories in mind.
A production has impact when it leaves the viewer with a message. It can be subtle or overt, but message is always the key. Simple images and music can convey a lasting image just as well as on-camera interviews and voiceover narration.
Each production Carla undertakes keeps the audience in mind. If the intended viewer doesn’t understand the message, communication is lost. As Irish playwright, George Bernard Shaw once said,
“The single biggest problem with communication is the illusion that it has taken place”.
Communication only takes place when someone understands you, not because you are speaking.
Audience, style, content, look and feel – all of these elements come into play to make a successful production. It’s what we pay attention to. Carla ensures that clients get what they pay for, and that the final production hits the mark with the intended audience.