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Video content is everywhere. And the key to every video’s success is its ability to tell a story in a way that builds a powerful, emotional connection and builds trust. No matter the topic or product, there’s always an emotional arc to the story. I love finding that hook, whether it’s to have a laugh or shed a tear or simply create an awe-inspiring moment, it’s second nature to me to find it. I’m proud and honoured to have created all of the documentaries and video content I’ve produced over the years. Many programs have won awards, but more importantly, they have changed lives.